Calculators

Calculator 1 – Client View Of Agency –

Score each question between 1 (for weak performance) and 10 (for strong performance) and see how the agency compares to the industry

IS THE ADVERTISING AGENCY PERFORMING TO INDUSTRY NORMS?

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The agency manages expectations around time; budget and deliverables throughout the process and responds constructive to discussion and debate

The agency holds out insights that help drive strong consumer engagement and converts those insights into effective strategies.

Agreed strategies and ideas are bought to life through the agency's work and recommendations

The agency works cost effectively - looks at ways to be efficient by being mindful of budgets and costs

The agency provides best in class service; direction and delivery

The agency is happy to co-operate with other agencies and to take on board feedback; ideas and comments from them

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This is an indication only, norms vary dependent on industry and who is scoring who. Results should only be used as a guide. Maximised takes no responsibility for actions taken based on these scores

Calculator 2 – Agency View Of Client

Score each question between 1 (for weak performance) and 10 (for strong performance) and see how the client compares to the industry

IS THE CLIENT PERFORMING TO INDUSTRY NORMS?

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The client briefs are the best they can be; timelines and deadlines are reasonable and feedback is objective and consolidate

The client establishes objectives by which comms work can be measured and evaluates performance against these objectives with the agency

The client has the same view as the agency about what best work looks like

The client manages the financial process efficiently, communicating budgets and financial imperatives clearly and at the right time

Senior management at the client have the same expectations for the work delivered as those working day to day with the agency

The client clear defines and communicates expected roles and responsibilities for how the agencies should work together